Dedicated to everyone even remotely effected by the once gladly not existent and now shamelessly booming industry of
"MEN's Fairness CREAMS".
Following the footsteps of a great thinker,philosopher,politician and economist (CHANAKYA)
who used to put curd in the roots of a tree, if he wanted to uproot it , lets analyse this "fascination of Indian society with fairness".
As much as I admire the British for the unifying this country and guiding us to a way towards industrialisation and urban prosperity,
although driven by their own self interests, they seem to have had a deep psychophysical impact on the Indian brain.
Wether its driven by the gold old "demand and supply rule" or GOD knows what, the fewer number of white skinned women made
them the ultimate "OBJECTS of desire", for the then severely pushed into a corner "Indian male".
She may have seemed to him as the passport to blissful nirvana from the daily and routinely chores as the servants of the British.
As alert as the "NATO radar systems in Eastern europe", the Indian female was quick to detect and latch on to this "attention seeking mantra" which would help her to "imperialise" the "mind body and soul" of the already impoverished pre-independent INDIAN male.
The Britishers left ,but as in many cases left their legacy and the good old "haldi chandan ke gun isme samaye" turmeric and ayurvedic
cream were makers were airing 3o-45 sec slots during prime time MAHABHART , RAMAYAN, Rangoli, chitrahar and God knows what in pre-liberalised, pre- Manmohan,
License RaJ, soviet inclined, non Aligned days.
1991-92
Enter MS and PC (not Microsoft and Personal computer) , the Indian market was opened to the world. Sniffing the opportunity of a billion people in making ,
a juggernaut middle class , rising disposable incomes......(ignoring the declining sex ratio) , the cosmetic empires of the west came and set up shops for everything that a woman though could be used to get Men`s RADAR detecting them(how desperately passive in action!!!)
Anyway business was good...revenues were ballooning along with margins, and there was no body more glad for our brown skin other than the ones
who themselves brave skin cancer and other harmful effects of sun`s radiation just to get "TANNED".
but as spring never lasts for forever .....saturation of market demand and increasing competition from "haldi chandan ke gun isme samye" ,stagnation arrived.
In an attempt to revitalise their dream of a "FAIRER AND LOVELIER" nation they targeted the only on left.
The not so concious about his "public urination, a genetically passed on hairstyle ,bulging tummy and world renowed dating and dancing skills"
"THE GREAT INDIAN MALE"
Thanks to the intense marketing campaigns , the metro sexuality fever has now engulfed a whole generation of demographically young nation.
I had always heard of marketing as "an art of selling something that you dont need". But this was outrageous.
A guy vying for female attention through the colour of his skin , WHY>>>>HOW>>>>>WHO?????
What ever happened to action on cricket, football fields, swimming laps ,basketball layups
chasing the girls upto a point when they miss the chasing upon,
asking her out and when she lands up with her girlfriend , starving her off the attention with all eyes on her friend.
the long drives , the quite dinners and finally the key to her houses rear entrance ,
from where you could sneak past the scaring brigadier`s dog and
finally snuggle in the irritatingly pink room, pink bedsheets,hell even slippers,
but refreshing fragrance of her hair and lie there as if even if the world came to end now "WHO cares ? I wld die as a MAN!!!"
This insanely passive approach has been the crown jewel of all womankind from the time the first sexually reproduced cells were evolved.
Lets not get into their SHOES (which ironically holds pole position in their nervous systems) guys
For once let sanity prevail and put end this gender role reversal ,
Nobody wants their sons to be chased ,teased , cheated upon taken advantage off and then forgotten.
cheers !!
"MEN's Fairness CREAMS".
Following the footsteps of a great thinker,philosopher,politician and economist (CHANAKYA)
who used to put curd in the roots of a tree, if he wanted to uproot it , lets analyse this "fascination of Indian society with fairness".
As much as I admire the British for the unifying this country and guiding us to a way towards industrialisation and urban prosperity,
although driven by their own self interests, they seem to have had a deep psychophysical impact on the Indian brain.
Wether its driven by the gold old "demand and supply rule" or GOD knows what, the fewer number of white skinned women made
them the ultimate "OBJECTS of desire", for the then severely pushed into a corner "Indian male".
She may have seemed to him as the passport to blissful nirvana from the daily and routinely chores as the servants of the British.
As alert as the "NATO radar systems in Eastern europe", the Indian female was quick to detect and latch on to this "attention seeking mantra" which would help her to "imperialise" the "mind body and soul" of the already impoverished pre-independent INDIAN male.
The Britishers left ,but as in many cases left their legacy and the good old "haldi chandan ke gun isme samaye" turmeric and ayurvedic
cream were makers were airing 3o-45 sec slots during prime time MAHABHART , RAMAYAN, Rangoli, chitrahar and God knows what in pre-liberalised, pre- Manmohan,
License RaJ, soviet inclined, non Aligned days.
1991-92
Enter MS and PC (not Microsoft and Personal computer) , the Indian market was opened to the world. Sniffing the opportunity of a billion people in making ,
a juggernaut middle class , rising disposable incomes......(ignoring the declining sex ratio) , the cosmetic empires of the west came and set up shops for everything that a woman though could be used to get Men`s RADAR detecting them(how desperately passive in action!!!)
Anyway business was good...revenues were ballooning along with margins, and there was no body more glad for our brown skin other than the ones
who themselves brave skin cancer and other harmful effects of sun`s radiation just to get "TANNED".
but as spring never lasts for forever .....saturation of market demand and increasing competition from "haldi chandan ke gun isme samye" ,stagnation arrived.
In an attempt to revitalise their dream of a "FAIRER AND LOVELIER" nation they targeted the only on left.
The not so concious about his "public urination, a genetically passed on hairstyle ,bulging tummy and world renowed dating and dancing skills"
"THE GREAT INDIAN MALE"
Thanks to the intense marketing campaigns , the metro sexuality fever has now engulfed a whole generation of demographically young nation.
I had always heard of marketing as "an art of selling something that you dont need". But this was outrageous.
A guy vying for female attention through the colour of his skin , WHY>>>>HOW>>>>>WHO?????
What ever happened to action on cricket, football fields, swimming laps ,basketball layups
chasing the girls upto a point when they miss the chasing upon,
asking her out and when she lands up with her girlfriend , starving her off the attention with all eyes on her friend.
the long drives , the quite dinners and finally the key to her houses rear entrance ,
from where you could sneak past the scaring brigadier`s dog and
finally snuggle in the irritatingly pink room, pink bedsheets,hell even slippers,
but refreshing fragrance of her hair and lie there as if even if the world came to end now "WHO cares ? I wld die as a MAN!!!"
This insanely passive approach has been the crown jewel of all womankind from the time the first sexually reproduced cells were evolved.
Lets not get into their SHOES (which ironically holds pole position in their nervous systems) guys
For once let sanity prevail and put end this gender role reversal ,
Nobody wants their sons to be chased ,teased , cheated upon taken advantage off and then forgotten.
cheers !!
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